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Trading for a Living: Individual Psychonlogy

INDIVIDUAL PSYCHOLOGY

7. SELF-DESTRUCTIVENESS

Trading is a very hard game. A trader who wants to be successful in the long run has to be very serious about what he does. He cannot afford to be naive or to trade because of some hidden psychological agenda.

Unfortunately, trading often appeals to impulsive people, to gamblers, and to those who feel that the world owes them a living. If you trade for the excitement, you are liable to take trades with bad odds and accept unnecessary risks. The markets are unforgiving, and emotional trading always results in losses.

Gambling

Gambling means betting on games of chance or skill. It exists in all societies, and most people have gambled at some point in their lives.

Freud believed that gambling was universally attractive because it was a substitute for masturbation. The repetitive and exciting activity of the hands, the irresistible urge, the resolutions to stop, the intoxicating quality of pleasure, and the feelings of guilt link gambling and masturbation.

Dr. Ralph Greenson, a prominent California psychoanalyst, has divided gamblers into three groups: the normal person who gambles for diversion and who can stop when he wishes; the professional gambler, who selects gambling as his means of earning a livelihood; and the neurotic gambler, who gambles because he is driven by unconscious needs and is unable to stop.

A neurotic gambler either feels lucky or wants to test his luck. Winning gives him a sense of power. He feels pleased, like a baby feeding at a breast. A neurotic gambler always loses because he tries to re-create that omnipotent feeling of bliss instead of concentrating on a realistic long-term game plan.

Dr. Sheila Blume, director of the compulsive gambling program at South Oaks Hospital in New York, calls gambling "an addiction without a drug." Most gamblers are men who gamble for the action. Women tend to gamble as a means of escape. Losers usually hide their losses and try to look and act like winners, but they are plagued by self-doubt.

Trading stocks, futures, and options gives a gambler a high but it does appear more respectable than betting on the ponies. Moreover, gambling in the financial markets has an aura of sophistication and offers a better intellectual diversion than playing numbers with a bookie.

Gamblers feel happy when trades go in their favor. They feel terribly low when they lose. They differ from successful professionals who focus on longterm plans and do not get particularly upset or excited in the process of trading.

Brokers are well aware that many of their clients are gamblers. They often try to avoid leaving messages for traders with their wives, even when they call to confirm a trade. Amateurs are not the only ones involved in gambling-quite a bit of it goes on among professionals. Sonny Kleinfield describes in his book, The Traders, the endemic betting on sports events on the floors of financial exchanges.

The key sign of gambling is the inability to resist the urge to bet. If you feel that you are trading too much and the results are poor, stop trading for a month. This will give you a chance to re-evaluate your trading. If the urge to trade is so strong that you cannot stay away fiom the action for a month, then it is time to visit your local chapter of Gamblers Anonymous or start using the principles of Alcoholics Anonymous, outlined later in this chapter.

Self-sabotage

After practicing psychiatry for many years, I became convinced that most failures in life are due to self-sabotage. We fail in our professional, personal, and business affairs not because of stupidity or incompetence, but to fulfill an unconscious wish to fail.

A brilliant and witty friend of mine has a lifelong history of demolishing his success. As a young man, he was a successful industrial salesman and was sacked; he entered training as a broker and rose near the top of his firm but was sued; he became a well-known trader but busted out while disentangling himself from previous disasters. He blamed all his failures on envious bosses, incompetent regulators, and an unsupportive wife.

Finally, he hit bottom. He had no job and no money. He borrowed a quote terminal from another busted-out trader and raised capital from a few people who had heard that he had traded well in the past. He knew how to trade and made money for his pool. As the word spread, more people brought in money. My friend was on a roll. At that point, he went on a speaking tour of Asia but continued to trade from the road. He took a side trip into a country famous for its prostitutes, leaving a very large open position with no protective stop. By the time he returned to civilization, the markets had staged a major move and his pool was wiped out. Did he try to figure out his problem? Did he try to change? No- he blamed his broker!

It hurts to look within yourself for the cause of your failure. When traders get in trouble, they tend to blame others, bad luck, or anything else.

A prominent trader came to me for a consultation. His equity was being demolished by a rally in the U.S. dollar, in which he was heavily short. He had grown up fighting a nasty and arrogant father. He had made a name for himself by betting large positions on reversals of established trends. This trader kept adding to his short position because he could not admit that the market, which represented his father, was bigger and stronger than he was.

These are just two examples of how people act out self-destructive tendencies. We sabotage ourselves by acting like impulsive children rather than intelligent adults. We cling to our self-defeating patterns even though they can be treated - failure is a curable disease.

The mental baggage from childhood can prevent you from succeeding in the markets. You have to find your weaknesses in order to change. Keep a trading diary - write down your reasons for entering and exiting every trade. Look for repetitive patterns of success and failure.

The Demolition Derby

Almost every profession and business provides a safety net for its members. Your bosses, colleagues, and clients can warn you when you behave dangerously or self-destructively. There is no such support in trading, which makes it more dangerous than most human endeavors. The markets offer many opportunities to self-destruct without a safety net. All members of society make small allowances to protect one another from the consequences of our mistakes. When you drive, you try to avoid hitting other cars and they try to avoid hitting you. If someone swings open the door of a parked car, you swerve. If someone cuts in front of you on a highway, you may curse, but you will slow down. You avoid collisions because they are too costly for both parties.

Markets operate without normal human helpfulness. Every trader tries to hit others. Every trader gets hit by others. The trading highway is littered with wrecks. Trading is the most dangerous human endeavor, short of war. Buying at the high point of the day is like swinging your car door open into the traffic. When your buy order reaches the floor, traders rush to sell to you - to rip your door off along with your arm. Other traders want you to fail because they get the money you lose.

Controlling Self-Destructiveness

Most people go through life making the same mistakes at sixty that they made at twenty. Others structure their lives to succeed in one area while acting out internal conflicts in another. Very few people grow out of their problems.

You need to be aware of your tendency to sabotage yourself: Stop blaming your losses on bad luck or on others and take responsibility for the results. Start keeping a diary - a record of all your trades, with reasons for entering and exiting them. Look for repetitive patterns of success and failure. Those who do not learn from the past are condemned to repeat it.

You need a psychological safety net the way mountain climbers need their survival gear. I found the principles of Alcoholics Anonymous, outlined later in this chapter, to be of great help. Strict money management rules also provide a safety net.

If you seek therapy for your trading problems, choose a competent therapist who knows what trading is about. You are ultimately responsible for your own therapy and must monitor its progress. I usually tell my patients that if a month goes by without clear signs of improvement, then therapy is in trouble. When therapy shows no progress for two months, it is time to seek a consultation with another therapist.

8. TRADING PSYCHOLOGY

Your feelings have an immediate impact on your account equity. You may have a brilliant trading system, but if you feel frightened, arrogant, or upset, your account is sure to suffer. When you recognize that a gambler's high or fear is clouding your mind, stop trading. Your success or failure as a trader depends on controlling your emotions.

When you trade, you compete against the sharpest minds in the world. The field on which you compete has been slanted to ensure your failure. If you allow your emotions to interfere with your trading, the battle is over.

You are responsible for every trade that you make. A trade begins when you decide to enter the market and grids only when you decide to take yourself out. Having a good trading system is not enough. Most traders with good systems wash out of the markets because psychologically they are not prepared to win.

Bending the Rules

Markets offer enormous temptations, like walking through a gold vault or through a harem. Markets evoke powerful greed for more gains and a great fear of losing what we've got. Those feelings cloud our perceptions of opportunities and dangers.

Most amateurs feel like geniuses after a winning streak. It is exciting to believe that you are so good you can bend your own rules and succeed. That's when traders deviate from their rules and go into a self-destruct mode.

Traders gain some knowledge, they win, their emotions kick in, and they self-destruct. Most traders promptly give their "killings" back to the markets. The markets are full of rags to riches to rags stories. The hallmark of a successful trader is his ability to accumulate equity.

You need to make trading as objective as possible. Keep a diary of all your trades with "before and after" charts, keep a spreadsheet listing all your trades, including commissions and slippage, and maintain very strict money management rules. You may have to devote as much energy to analyzing yourself as you do to analyzing the markets.

When I was learning how to trade, I read every book on trading psychology I could find. Many writers offered sensible advice. Some stressed discipline: "You cannot let the markets sway you. Do not make decisions during trading hours. Plan a trade, and trade a plan." Others stressed flexibility: "Do not enter the market with any preconceived notions. Change your plans when markets change." Some experts suggested isolation - no business news, no Wall Street Journal, no listening to other traders, just you and the markets. Others advised being open-minded, keeping in touch with other traders and soaking up fresh ideas. Each piece of advice seemed to make sense but contradicted other equally sensible advice.

I kept reading, trading, and focusing on system development. I also continued to practice psychiatry. I never thought the two fields were connected until I had a sudden insight. The idea that changed how I trade came from psychiatry.

The Insight That Changed My Trading

Like most psychiatrists, I always had some patients with alcohol problems. I also served as a consultant to a major drug rehabilitation program. It did not take me long to realize that alcoholics and addicts were more likely to recover in self-help groups than in classical psychiatric settings.

Psychotherapy, medications, and expensive hospitals and clinics can sober up a drunk but seldom succeed in keeping him sober. Most addicts quickly relapse. They have a much better chance to recover if they become active in Alcoholics Anonymous (AA) or other self-help groups.

Once I realized that AA members were likely to stay sober and rebuild their lives, I became a big fan of Alcoholics Anonymous. I began sending patients with drinking problems to AA and related groups, such as ACOA (Adult Children of Alcoholics). Now, if an alcoholic comes to me for treatment, I insist that he also go to AA. I tell him that to do otherwise would mean wasting our time and his money.

One night, many years ago, I stopped by a friend's office on the way to a party at our department of psychiatry. We had two hours before the party, and my friend, who was a recovering alcoholic, said: "Do you want to take in a movie or go to an AA meeting?" I had sent many patients to AA but had never been to a meeting, since I have never had a drinking problem. I jumped at a chance to attend an AA meeting - it was a new experience.

The meeting was held at a local YMCA. A dozen men and a few women sat on folding chairs in a plain room. The meeting lasted an hour. I was amazed by what I heard - these people seemed to talk about my trading!

They talked about alcohol, but as long as I substituted the word "loss" for "alcohol," most of what they said applied to me! My account equity was still swinging up and down in those days. I left that YMCA room knowing that I had to handle my losses the way AA handles alcoholism.

9. TRADING LESSONS FROM AA

Almost any drunk can stay sober for a few days. Soon, the urge to drink overwhelms him again and he returns to the bottle. He cannot resist his urge because he continues to feel and think like an alcoholic. Sobriety begins and ends inside a person's mind.

Alcoholics Anonymous (AA) has a system for changing the way people think and feel about drinking. AA members use a 12-step program for changing their minds. These 12 steps, described in the book Twelve Steps and Twelve Traditions, refer to 12 stages of personal growth. Recovering alcoholics attend meetings where they share their experiences with other recovering alcoholics, supporting each other in their sobriety. Any member can get a sponsor - another AA member whom he can call for support when he feels the urge to drink.

AA was founded in the 1930s by two alcoholics - a doctor and a traveling salesman. They began meeting and helping each other stay sober. They developed a system that worked so well, others began to join them. AA has only one goal - to help its members stay sober. It does no fund-raising, takes no political positions, and runs no promotional campaigns. AA keeps growing thanks only to word of mouth. It owes its success only to its effectiveness.

The 12-step program of AA is so effective that people with other problems now use it. There are 12-step groups for children of alcoholics, smokers, gamblers, and others. I have become convinced that traders can stop losing money in the markets if they apply the key principles of Alcoholics Anonymous to their trading.

Denial

A social drinker enjoys a cocktail or a glass of wine or beer but stops when he feels he's had enough. An alcoholic's chemistry is different. Once an alcoholic takes a drink, he feels an urge to drink more, until he gets drunk.

A drunk often says that he needs to cut down on alcohol, but he cannot admit that his drinking is out of control. Most drunks deny that they are alcoholics. Try telling an alcoholic relative, friend, or employee that his drinking is out of control and damaging his life and you will run into a wall of denial.

An alcoholic often says: "My boss fired me 'cause I was hung over and came in late. My wife took the kids and left 'cause she had no sense to begin with. My landlord is trying to kick me out of the apartment 'cause I'm a little  behind on the rent. I'm gonna have to cut down on my drinking, and everything will be all right."

This man has lost his family and his job. He is about to lose the roof over his head. His life is spinning out of control but he keeps saying that he can cut down on his drinking. This is denial!

Alcoholics deny their problems while their lives are falling apart. Most of them nurse the fantasy of being able to control their drinking. As long as an alcoholic believes that he can "control his drinking," he is headed downhill. Nothing will ever change, even if he gets a new job, a new wife, and a new landlord.

Alcoholics deny that alcohol controls their lives. When they talk of reducing drinking, they talk about managing the unmanageable. They are like a driver whose car spins out of control on a mountain road. When the car careens down a cliff, it is too late to promise to drive carefully. An alcoholic's life careens out of control while he denies he's an alcoholic.

There is a starkparallel between an alcoholic and a trader whose account is being demolished by losses. He keeps changing trading tactics, acting like an alcoholic who tries to solve his problem by switching from hard liquor to beer. A loser denies that he has lost control over his course in the market.

Rock Bottom

A drunk can begin his journey to recovery only after he admits that he is an alcoholic. He must see that alcohol controls his life and not the other way around. Most drunks cannot accept this painful truth. They can face it only after they hit rock bottom.

Some alcoholics hit rock bottom when they develop a life-threatening illness. Others hit rock bottom after being rejected by their family or losing a job. An alcoholic needs to sink to a point so low, so deep down in the gutter, so unbearably painful that it finally penetrates his denial.

The pain of hitting rock bottom feels intolerable. It makes an alcoholic see how deeply he has sunk. This pain penetrates his denial. He sees a stark and simple choice-either turn his life around or die. Only then is an alcoholic ready to begin his journey to recovery.

Profits make traders feel powerful and give them an emotional high. They try to get high again, put on reckless trades, and give back their profits. Most traders cannot stand the pain of a string of severe losses. They die as traders afrer hitting rock bottom and wash out of the markets. The few survivors realize that the main trouble is not with their methods, the trouble is with their thinking. They can change and become successful traders.

The First Step

An alcoholic who wants to recover has to go through twelve steps - twelve stages of personal growth. He needs to change how he thinks and feels, how he relates to himself and others. The first step of AA is the hardest.

The first step an alcoholic has to take is to admit that he is powerless over alcohol. He must admit that his life has become unmanageable, that alcohol is stronger than he is. Most alcoholics cannot take that step, drop out, and go on to destroy their lives.

If alcohol is stronger than you, then you can never touch it again, not a sip for as long as you live. You have to give up drinking forever. Most drunks do not want to give up that pleasure. They destroy their lives rather than take the first step of AA. Only the pain of hitting rock bottom can supply the motivation to take that first step.

One Day at a Time

You have probably seen bumper stickers on cars that say "One day at a time" or "Easy does it." Those are AA slogans, and people who drive those cars are probably recovering alcoholics.

Planning for life without alcohol can seem overwhelming. That's why AA encourages its members to live sober one day at a time. The goal of every AA member is to stay sober today and go to bed sober tonight. Gradually, days become weeks, then months, then years. AA meetings and other activities help each recovering alcoholic stay sober, one day at a time.

Recovering alcoholics receive - and give others - invaluable support and fellowship at these meetings. They are held at all hours, all over the world. Traders have much to learn from those meetings.

An AA Meeting

One of the best things that a trader can do is go to an AA meeting. I especially recommend it to a trader on a losing streak. Call Alcoholics Anonymous and ask about the next "open meeting" or "beginners' meeting" in your area.

A meeting lasts about an hour. You can sit in the back of the room and listen carefully. There is no pressure to speak, and nobody asks for your last name.

Each meeting begins with a long-term member getting up and speaking about his or her personal struggle for recovery from alcoholism. Several other members share their experiences. There is a collection to cover expenses - most people give a dollar. All you have to do is listen carefully, and every time you hear the word "alcohol," substitute the word "loss" for it. You will feel as if the people in the meeting are talking about your trading!

10. LOSERS ANONYMOUS

A social drinker enjoys an occasional drink, but an alcoholic craves alcohol. He denies that alcohol controls and destroys his life - until he reaches a personal crisis. It may be a life-threatening illness, unemployment, desertion by a family member, or another unbearably painful event. AA calls it "hitting rock bottom."

The pain of hitting rock bottom punctures an alcoholic's denial. He sees a stark choice to drown or to turn and swim up for air. His first step to recovery is to admit that he is powerless over alcohol. A recovering alcoholic can never drink again.

Loss is to a loser what alcohol is to an alcoholic. A small loss is like a single drink. A big loss is like a bender. A series of losses is like an alcoholic binge. A loser keeps switching between different markets, gurus, and trading systems. His equity shrinks while he is trying to re-create the pleasurable sensation of winning.

Losing traders think and act like alcoholics, except that their speech is not slurred. The two groups are so much alike that you can predict what a loser will do by using alcoholics as a model.

Alcoholism is a curable disease-and so is losing. Losers can change if they start using the principles of Alcoholics Anonymous.

The Urge to Trade

Successful traders treat drawdowns the way social drinkers treat alcohol. They have a little and stop. If they take several losses in a row, they take that as a signal that something is wrong: It is time to stop and rethink their analysis or methods. Losers cannot stop- they keep trading because they are addicted to the excitement of the game and keep hoping for a big win.

One prominent trading advisor wrote that the pleasure of trading was higher than that of sex or flying jet aircraft. Just as an alcoholic proceeds from social drinking to drunkenness, losers take bigger and bigger risks. They cross the line between taking a business risk and gambling. Many losers do not even know that line exists.

Losers feel the urge to trade, just as alcoholics feel the urge to drink. They make impulsive trades, go on trading binges, and try to trade their way out of a hole.

Losers bleed money from their accounts. Most of them bust out, but some turn to managing other people's money after they lose their own; still others sell advisory services, like burned-out drunks who wash glasses in a bar.

Most losers hide their losses from themselves and from everyone else. They keep shuffling money, keep poor records, and throw away brokerage slips. A loser is like an alcoholic who does not want to know how many ounces of liquor he drank.

Into the Hole

A loser never knows why he loses. If he knew, he would have done something about it and become a winner. He keeps trading in a fog. A loser tries to manage his trading the way an alcoholic tries to manage his drinking.

Losers try to trade their way out of a hole. They switch trading systems, buy new software, or take tips from a new guru. They act out a rescue fantasy - a charming belief in Santa Claus. Their desperate belief in magic solutions helps many advisors sell their services to the public.

When losses mount and equity shrinks, a loser acts like an alcoholic threatened with an eviction or a firing. A loser grows desperate and converts outright positions into spreads, doubles up on losing positions, reverses and trades in the opposite direction, and so on.

Losers get as much good from these maneuvers as an alcoholic who switches from hard liquor to wine. A losing trader careens out of control, trying to manage the unmanageable. Alcoholics die prematurely, and most traders bust out of the markets and never come back. New trading methods, hot tips, and improved software cannot help you until you learn to handle yourself. You have to change how you think in order to stop losing and begin your recovery as a trader.

Losers get drunk on losses; they're addicted to losses. Traders prefer profits, but even losses provide plenty of excitement. The pleasure of trading is very high. Few losers are actively trying to lose - but then few alcoholics are consciously trying to end up in the gutter.

A loser keeps getting high from trading while his equity shrinks. Trying to tell him that he is a loser is like trying to take a bottle away from a drunk. A loser has to hit rock bottom before he can begin to recover.

Rock Bottom

Hitting rock bottom feels horrible. It is painful and humiliating. You hit it when you lose money you cannot afford to lose. You hit it when you gamble away your savings. You hit it after you tell your friends how smart you are and later have to ask them for a loan. You hit rock bottom when the market comes roaring at you and yells: "You fool!"

Some people hit rock bottom after only a few weeks of trading. Others keep adding money to their account to postpone the day of reckoning. It hurts to see a loser in the mirror.

We spend our lifetimes building up self-esteem. Most of us have a high opinion of ourselves. It hurts a smart and successful person to hit rock bottom. Your first impulse may be to hide, but remember you are not alone. Almost every trader has been there.

Most people who hit rock bottom die as traders. They slink away from the market and never look back. Brokerage records indicate that 90 out of 100 people trading today will probably be gone from the markets a year from now. They will hit rock bottom, crumble, and leave. They will try to forget trading as they would a bad dream.

Some losers will lick their wounds and wait until the pain fades away. Then they will return to trading, having learned little. They will be fearful, and their fear will further impair their trading.

Very few traders will begin the process of change and growth. For these rare individuals, the pain of hitting rock bottom will interrupt the vicious cycle of getting high from winning and then losing everything and crashing.

When you admit that you have a personal problem that causes you to lose, you can begin building a new trading life. You can start developing the discipline of a winner.

The First Step

An alcoholic needs to admit that he cannot control his drinking. A trader needs to admit that he cannot control his losses. He needs to admit that he has a psychological problem with the losses and that he is destroying his trading account. The first step of an AA member is to say: "I am an alcoholic, I am powerless over alcohol." As a trader, you have to take your first step and say: "I am a loser, I am powerless over losses."

A trader can recover using the principles of Alcoholics Anonymous. Recovering alcoholics struggle to stay sober, one day at a time. Now you have to struggle to trade without losses, one day at a time.

You may say this is impossible. What if you buy, and the market immediately ticks down? What if you sell short at the bottom tick, and the market rallies? Even the best traders lose money on some trades.

The answer is to draw a line between a businessman's risk and a loss. A trader must take a businessman's risk, but he may never take a loss greater than his predetermined risk.

A storekeeper takes a risk every time he stocks new merchandise. If it does not sell, he will lose money. An intelligent businessman takes only risks that will not put him out of business even if he makes several mistakes in a row. Stocking two crates of merchandise may be a sensible business risk, but stocking a full trailer is probably a gamble.

As a trader, you are in the business of trading. You need to define your businessman's risk - the maximum amount of money you will risk on any single trade. There is no standard dollar amount, just as there is no standard business. An acceptable businessman's risk depends, first of all, on the size of your trading account. It also depends on your trading method and pain tolerance.

The concept of a businessman's risk will change the way you manage your money (see Chapter 10, "Risk Management"). A sensible trader never risks more than 2 percent of account equity on any trade. For example, if you have $30,000 in your account, you may not risk more than $600 per trade, and if you have $10,000, you may not risk more than $200. If your account is small, limit yourself to trading less expensive markets, or mini-contracts.

If you see an attractive trade but your stop would have to be placed where more than 2 percent of equity would be at risk-pass that trade. Avoid risking more than 2 percent on a trade the way a recovering alcoholic avoids bars. If you are not sure how much to risk, err on the side of caution.

If you blame excess commissions on a broker and slippage on a floor trader, you give up control of your trading life. Try to reduce both, but take responsibility for them. If you lose even a dollar more than your businessman's risk, including commissions and slippage, you are a loser.

Do you keep good trading records? Poor record-keeping is a sure sign of a gambler and a loser. Good businessmen keep good records. Your trading records must show the date and price of every entry and exit, slippage, commissions, stops, all adjustments of stops, reasons for entering, objectives for exiting, maximum paper profit, maximum paper loss after a stop was hit, and any other necessary data.

If you bail out of a trade within your businessman's risk, it is normal business. There is no bargaining, no waiting for another tick, no hoping for a change. Losing a dollar more than your established businessman's risk is like getting drunk, getting into a brawl, getting sick to your stomach on your way home, and waking up in the gutter with a headache. You would never want that to happen.

A Meeting for One

When you go to an AA meeting, you will see people who have not had a drink in years stand up and say: "Hello, my name is so-and-so, and I am an alcoholic." Why do they call themselves alcoholics after years of sobriety?

Because if they think they have beaten alcoholism, they will start drinking again. If a person stops thinking he is an alcoholic, he is free to take a drink, then another, and will probably end up in the gutter again. A person who wants to stay sober must remember that he is an alcoholic for the rest of his life.

Traders would benefit from our own self-help organization-I'd call it Losers Anonymous. Why not Traders Anonymous? Because a harsh name helps to focus attention on our self-destructive tendencies. After all, Alcoholics Anonymous do not call themselves Drinkers Anonymous. As long as you call yourself a loser, you focus on avoiding losses.

Several traders have argued against what they thought was the "negative thinking" of Losers Anonymous. A retired woman from Texas, a highly successful trader, described her approach to me. She is very religious and thinks it would not please the Lord for her to lose money. She cuts her losses very fast because of that. I thought that our methods were similar. The goal is to cut losses due to some objective, external rule.

Trading within a businessman's risk is like living without alcohol. A trader has to admit that he is a loser, just as a drunk has to admit that he is an alcoholic. Then he can begin his journey to recovery. This is why every morning before trading I sit in front of the quote screen in my office and say: "Good morning, my name is Alex, and I am a loser. I have it in me to do serious financial damage to my account." This is like an AA meeting- it keeps my mind focused on the first principles. Even if I take thousands of dollars out of the market today, tomorrow I will say: "Good morning, my name is Alex and I am a loser."

A friend of mine joked: "When I sit in front of my quote machine in the morning, I say, 'My name is John, and I'm gonna rip your throat out."' His thinking generates tension. "Losers Anonymous" thinking generates serenity.

A trader who feels serene and relaxed can focus on looking for the best and safest trades. A trader who is tense is like a driver who freezes at the wheel. When a sober man and a drunk enter a race, you know who is more likely to win. A drunk may win once in a while thanks to luck, but the sober man is the one to bet on. You want to be the sober man in the race.

11. WINNERS AND LOSERS

We come to the market from different walks of life and bring with us the mental baggage of our upbringing and prior experiences. Most of us find that when we act in the market the way we do in our everyday life, we lose money.

Your success or failure in the market depends on your thoughts and feelings. It depends on your attitudes toward gain and risk, fear and greed, and on how you handle the excitement of trading and risk.

Most of all, your success or failure depends on your ability to use your intellect rather than act out your emotions. A trader who feels overjoyed when he wins and depressed when he loses cannot accumulate equity because he is controlled by his emotions. If you let the market make you feel high or low, you will lose money.

To be a winner in the market you must know yourself and act coolly and responsibly. The pain of losing scares people into looking for magic methods. At the same time, they discard much of what is useful in their professional or business backgrounds.

Like an Ocean

The market is like an ocean-it moves up and down regardless of what you want. You may feel joy when you buy a stock and it explodes in a rally. You may feel drenched with fear when you go short but the market rises and your equity melts with every uptick. These feelings have nothing to do with the market - they exist only inside you.

The market does not know you exist. You can do nothing to influence it. You can only control your behavior.

The ocean does not care about your welfare, but it has no wish to hurt you either. You may feel joy on a sunny day, when a gentle wind pushes your sailboat where you want it to go. You may feel panic on a stormy day when the ocean pushes your boat toward the rocks. Your feelings about the ocean exist only in your mind. They threaten your survival when you let your feelings rather than intellect control your behavior.

A sailor cannot control the ocean, but he can control himself. He studies currents and weather patterns. He learns safe sailing techniques and gains experience. He knows when to sail and when to stay in the harbor. A successful sailor uses his intelligence.

An ocean can be useful-you can fish in it and use its surface to get to other islands. An ocean can be dangerous-you can drown in it. The more rational your approach, the more likely you are to get what you want. When you act out your emotions, you cannot focus on the reality of the ocean.

A trader has to study trends and reversals in the market the way a sailor studies the ocean. He must trade on a small scale while learning to handle himself in the market. You can never control the market but you can learn to control yourself.

A beginner who has a string of profitable trades often feels he can walk on water. He starts taking wild risks and blows up his account. On the other hand, an amateur who takes several losses in a row often feels so demoralized that he cannot place an order even when his system gives him a strong signal to buy or sell. If trading makes you feel elated or frightened, you cannot fully use your intellect. When joy sweeps you off your feet, you will make irrational trades and lose. When fear grips you, you'll miss profitable trades.

A professional trader uses his head and stays calm. Only amateurs become excited or depressed because of their trades. Emotional reactions are a luxury that you cannot afford in the markets.

Emotional Trading

Most people crave excitement and entertainment. Singers, actors, and professional athletes command much higher incomes in our society than do such mundane workmen as physicians, pilots, or college professors. People love to have their nerves tickled- they buy lottery tickets, fly to Las Vegas, and slow down to gawk at road accidents.

Trading is a heady experience and can be very addictive. Losers who drop money in the markets receive a tremendous entertainment value.

The market is among the most entertaining places on the face of the Earth. It is a spectator sport and a participant sport rolled into one. Imagine going to a major-league ball game in which you are not confined to the bleachers. For a few hundred dollars you can run onto the field and join the game. If you hit the ball right, you will get paid like a professional.

You would probably think twice before running onto the field the first few times. This cautious attitude is responsible for the well-known "beginner's luck." Once a beginner hits the ball well a few times and collects his pay, he is likely to get the idea that he is better than the pros and could make a good living at it. Greedy amateurs start running out onto the field too often, even when there are no good playing opportunities. Before they know what hit them, a short string of losses destroys their careers.

Emotional decisions are lethal in the markets. You can see a good model of emotional trading by going to a racetrack, turning around, and watching the humans instead of the horses. Gamblers stomp their feet, jump up and down, and yell at horses and jockeys. Thousands of people act out their emotions. Winners embrace and losers tear up their tickets in disgust. The joy, the pain, and the intensity of wishful thinking are caricatures of what happens in the markets. A cool handicapper who tries to make a living at the track does not get excited, yell, or bet the bulk of his roll on any race.

Casinos love drunk patrons. They pour gamblers free drinks because drunks are more emotional and gamble more. Casinos try to throw out intelligent card-counters. There is less freg liquor on Wall Street than in a casino, but at least here they do not throw you out of the game for being a good trader.

In Charge of Your Life

When a monkey hurts its foot on a tree stump, he flies into a rage and kicks the piece of wood. You laugh at a monkey, but do you laugh at yourself when you act like him? If the market drops while you are long, you may double up on your losing trade or else go short, trying to get even.
You act emotionally instead of using your intellect. What is the difference between a trader trying to get back at the market and a monkey kicking a tree stump? Acting out of anger, fear, or elation destroys your chance of success. You have to analyze your behavior in the market instead of acting out your feelings.

We get angry at the market, we become afraid of it, we develop silly superstitions. All the while, the market keeps cycling through its rallies and declines like an ocean going through its storms and calm periods. Mark Douglas writes in The Disciplined Trader that in the market, "There is no beginning, middle, or end-only what you create in your own mind. Rarely do any of us grow up learning to operate in an arena that allows for complete freedom of creative expression, with no external structure to restrict it in any way."

We try to cajole or manipulate the market, acting like the ancient emperor Xerxes, who ordered his soldiers to horsewhip the sea for sinking his fleet. Most of us are not aware how manipulative we are, how we bargain, how we act out our feelings in the market. Most of us consider ourselves the center of the universe and expect every person or group to be either good or bad to us.

This does not work in the market which is completely impersonal. Leston Havens, a Haward University psychiatrist, writes: "Cannibalism and slavery are probably the oldest manifestations of human predation and submission. Although both are now discouraged, their continued existence in psychological forms demonstrates that civilization has achieved great success in moving from the concrete and physical to the abstract and psychological, while persisting in the same purposes." Parents threaten their children, bullies hit them, teachers try to bend their will in school. Little wonder that most of us grow up either hiding in a shell or learning how to manipulate others in self-defense. Acting independently does not feel natural to us - but that is the only way to succeed in the market.

Douglas warns, "If the market's behavior seems mysterious to you, it's because your own behavior is mysterious and unmanageable. You can't really determine what the market is likely to do next when you don't even know what you'll do next." Ultimately, "the one thing you can control is yourself. As a trader, you have the power either to give yourself money or to give your money to other traders." He adds, "The traders who can make money consistently . . . approach trading from the perspective of a mental discipline."

Each trader has his own demons to exorcise on the journey to becoming a successful professional. Here are several rules that worked for me as I grew from a wild amateur into an erratic semiprofessional and finally into a professional trader. You may change this list to suit your personality.

  1. Decide that you are in the market for the long haul- that is, you want to be a trader even 20 years from now.
  2. Learn as much as you can. Read and listen to experts, but keep a degree of healthy skepticism about everything. Ask questions, and do not accept experts at their word.
  3. Do not get greedy and rush to trade - take your time to learn. The markets will be there with more good opportunities in the months and years ahead.
  4. Develop a method for analyzing the market- that is, "If A happens, then B is likely to happen." Markets have many dimensions -use several analytic methods to confirm trades. Test everything on historical data and then in the markets, using real money. Markets keep changing-you need different tools for trading bull and bear markets and transitional periods as well as a method for telling the difference (see the sections on technical analysis).
  5. Develop a money management plan. Your first goal must be long-term survival; your second goal, a steady growth of capital; and your third goal, making high profits. Most traders put the third goal first and are unaware that goals 1 and 2 exist (see Chapter 10, "Risk Management").
  6. Be aware that a trader is the weakest link in any trading system. Go to a meeting of Alcoholics Anonymous to learn how to avoid losses or develop your own method for cutting out impulsive trades.
  7. Winners think, feel, and act differently than losers. You must look within yourself, strip away your illusions, and change your old ways
  8. of being, thinking, and acting. Change is hard, but if you want to be a professional trader, you have to work on changing your personality.

Trading for a Living: Mass Psychology

MASS PSYCHOLOGY

12. WHAT IS PRICE?

Wall Street is named after a wall that kept farm animals from wandering away from the settlement at the tip of Manhattan. The farming legacy lives on in the language of traders. Four animals are mentioned especially often on Wall Street: bulls and bears, hogs and sheep. Traders say: "Bulls make money, bears make money, but hogs get slaughtered."

A bull fights by striking up with his horns. A bull is a buyer-a person who bets on a rally and profits from a rise in prices. A bear fights by striking down with his paws. A bear is a seller - a person who bets on a decline and profits from a fall in prices.

Hogs are greedy. They get slaughtered when they trade to satisfy their greed. Some hogs buy or sell positions that are too large for them and get destroyed by a small adverse move. Other hogs overstay their positions they keep waiting for profits to get bigger even after the trend reverses. Sheep are passive and fearful followers of trends, tips, and gurus. They sometimes put on a bull's horns or a bearskin and try to swagger. You recognize them by their pitiful bleating when the market becomes volatile.

Whenever the market is open, bulls are buying, bears are selling, hogs and sheep get trampled underfoot, and the undecided traders wait on the sidelines. Quote machines all over the world show a steady stream of quotes the latest prices for any trading vehicle. Thousands of eyes are focused on each price quote as people make trading decisions.

When I ask traders at a seminar, "What is price?" some answer, "Price is a perceived value." Others say, "Price is what a person at one particular point in time is willing to pay another person for a commodity." Someone says, "Price is what the last person paid for it. That's the price right now." Another suggests, "No, it's what the next person will pay."

Traders who cannot give a clear definition of price do not know what they are analyzing. Your success or failure as a trader depends on handling prices-and you had better know what they mean! Some attendees at the seminars I give become agitated as they search for an answer to a seemingly obvious question. Arguments fly back and forth, as in this discussion:

I'll give you the worst-case example. In the 1929 crash, Singer stock was selling for $100 and all of sudden there's no bid, no bid, no bid, and somebody comes forth-"I gotta sell, what am I bid?" and one of the floor clerks said "one dollar" and he got it. He got the stock.

Price is what the greater fool is ready to pay.

Take the '87 market. All of that 500-point decline - stocks weren't worth any less after the decline than before. So it was the difference in the perception and the willingness of the next person to pay for it.

You might carry that one step further. What you're paying for is absolutely worthless. It is just a piece of paper. The only value that it does have is the intrinsic dividend value, compared to government paper at that time.

It still has the value of whatever anybody will pay you. If no one wants to pay you for it, it has no value.

It'll pay you for a yield.

What if you trade soybeans? You can eat them.

How about a stock that has no yield?

But doesn't it have assets?

The company that issued the stock has value, cash flow.

I give you one share of IBM; if no one wants to buy it, you can light a cigarette with it.

There is no such thing that no one wants to buy IBM. There is always a bid and an ask.

Take a look at United Airlines. One day the paper says it's $300 and the next day it's $150.

There's no change in the airline, they're still making the same cash flow, they've still got the same book value, and the same assets-what's the difference?

The price of stock has very little to do with the company it represents. The price of IBM stock has very little to do with IBM. As I visualize it, the price of stock is connected by a mile-long rubber band to IBM and it can be wildly higher and wildly lower-IBM just keeps chugging along and it's a very, very remote connection.

Price is the intersection of supply and demand curves.

Each serious trader must know the meaning of price. You need to know what you analyze before you go out and start buying and selling stocks, futures, or options.

Resolving Conflict

There are three groups of traders in the market: buyers, sellers, and undecided traders. "Ask" is what a seller asks for his merchandise. "Bid" is what a buyer offers for that merchandise. Buyers and sellers are always in conflict.

Buyers want to pay as little as possible, and sellers want to charge as much as possible. If members of both groups insist on having their way, no trade can take place. No trade means no price - only wishful quotes of buyers and sellers.

A seller has a choice: to wait until prices rise, or to accept a lower offer for his merchandise. A buyer also has a choice: to wait until prices come down, or to offer to pay more to the sellers.

A trade occurs when there is a momentary meeting of two minds: An eager bull agrees to a seller's terms and pays up, or an eager bear agrees to a buyer's terms and sells a little cheaper. The presence of undecided traders puts pressure on both bulls and bears.

When a buyer and a seller bargain in private, they may haggle at a leisurely pace. The two must move much faster when they bargain at the exchange. They know that they are surrounded by a crowd of other traders who may butt in on their deal at any moment.

The buyer knows that if he thinks for too long, another trader can step in and snap away his bargain. A seller knows that if he tries to hold out for a higher price, another trader may step in and sell at a lower price. The crowd of undecided traders makes buyers and sellers more anxious to accommodate their opponents. A trade occurs when there is a meeting of two minds.

A Consensus of Value

Each tick on your quote screen represents a deal between a buyer and a seller. Buyers are buying because they expect prices to rise. Sellers are selling because they expect prices to fall. Buyers and sellers trade while surrounded by crowds of undecided traders. They may become buyers or sellers as prices change or as time passes.

Buying by bulls pushes markets up, selling by bears pushes markets down, and undecided traders make everything happen faster by creating a sense of urgency in buyers and sellers.

Traders come to the markets from all over the world: in person, via computers, or through their brokers. Everybody has a chance to buy and to sell.

Each price is a momentary consensus of value of all market participants, expressed in action. Price is a psychological event - a  momentary balance of opinion between bulls and bears. Prices are created by masses of tradersbuyers, sellers, and undecided people. The patterns of prices and volume reflect the mass psychology of the markets.

Behavior Patterns

Huge crowds converge on stock, commodity, and option exchanges - either in person or represented by their brokers. Big money and little money, smart money and dumb money, institutional money and private money, all meet on the exchange floor. Each price represents a momentary consensus of value between buyers, sellers, and undecided traders at the moment of transaction.

There is a crowd of traders behind every pattern in the chartbook. Crowd consensus changes from moment to moment. Sometimes it gets established in a very low-key environment, and at other times the environment turns wild. Prices move in small increments during quiet times.

When a crowd becomes either spooked or elated, prices begin to jump. Imagine bidding for a life preserver aboard a sinking ship- that's how prices leap when masses of traders become emotional about a trend. An astute trader tries to enter the market during quiet times and take profits during wild times.

Technical analysts study swings of mass psychology in the financial markets. Each trading session is a battle between bulls, who make money when prices rise, and bears, who profit when prices fall. The goal of technical analysts is to discover the balance of power between bulls and bears and bet on the winning group. If bulls are much stronger, you should buy and hold. If bears are much stronger, you should sell and sell short. If both camps are about equal in strength, a wise trader stands aside. He lets bullies fight with
each other and puts on a trade only when he is reasonably sure who is likely to win.

Prices, volume, and open interest reflect crowd behavior. So do the indicators that are based on them. This makes technical analysis similar to poll-taking. Both combine science and art: They are scientific to the extent that we use statistical methods and computers; they are artistic to the extent that we use personal judgment to interpret our findings.

13. WHAT IS THE MARKET?

What is the reality behind market symbols, prices, numbers, and graphs? When you check prices in your newspaper, watch quotes on your screen, or plot an indicator on your chart, what exactly are you looking at? What is the market that you want to analyze and trade?

Amateurs act as if the market is a giant happening, a ball game in which they can join the professionals and make money. Traders from a scientific or engineering background often treat the market as a physical event. They apply to it the principles of signal processing, noise reduction, and similar ideas. By contrast, all professional traders know full well what the market is - it is a huge mass of people.

Every trader tries to take money away from other traders by outguessing them on the probable direction of the market. The members of the market crowd live on different continents. They are united by modem telecommunications in the pursuit of profit at each other's expense. The market is a huge crowd of people. Each member of the crowd tries to take money away from other members by outsmarting them. The market is a uniquely harsh environment because everyone is against you, and you are against everyone.

Not only is the market harsh, you have to pay high prices for entering and exiting it. You have to jump over two high barriers-commissions and slippage - before you can collect a dime. The moment you place an order you owe your broker a commission- you are behind the game before you begin.

Then floor traders try to hit you with slippage when your order arrives on the floor. They try to take another bite out of your account when you exit your trade. In trading, you compete against some of the brightest minds in the world while fending off the piranhas of commissions and slippage.

Worldwide Crowds

In the old days, markets were small and many traders knew one another. The New York Stock Exchange was formed in 1792 as a club of two dozen brokers. On sunny days they used to trade under a cottonwood tree and on rainy days in Fraunces Tavern. The first thing brokers did after they organized the New York Stock Exchange was to stick the public with fixed commissions
that lasted for the next 180 years.

Today, only floor traders meet face-to-face. Most of us are linked to the market electronically. Members of the financial crowd watch the same quotes on their terminals, read the same articles in the financial media, and get similar sales pitches from brokers. These links unite us as members of the market crowd even if we are thousands of miles away from the exchange.

Thanks to modem telecommunications, the world is becoming smaller and the markets are growing. The euphoria of London flows to New York, and the gloom of Tokyo infects Hong Kong. When you analyze the market, you are analyzing crowd behavior. Crowds behave alike in different cultures on all continents. Social psychologists have uncovered several laws that govern crowd behavior. A trader needs to understand how market crowds influence his mind.

Groups, Not Individuals

Most people feel a strong urge to join the crowd and to "act like everybody else." This primitive urge clouds your judgment when you put on a trade. A successful trader must think independently. He needs to be strong enough to analyze the market alone and to carry out his trading decisions.

If eight or ten people place their hands on your head and push you down, your knees will buckle, no matter how strong you are. The crowd may be stupid, but it is stronger than you. Crowds have the power to create trends. Never buck a trend. If a trend is up, you should only buy or stand aside. Never sell short because "the prices are too high'-never argue with the crowd. You do not have to run with the crowd-but you should never run against it.

Respect the strength of the crowd - but do not fear it. Crowds are powerful, but primitive, their behavior simple and repetitive. A trader who thinks for himself can take money from crowd members.

The Source of Money

When you try to make money trading, do you ever stop to wonder where your expected profits will come from? Is there money in the markets because of higher company earnings, or lower interest rates, or a good soybean crop?

The only reason there is money in the markets is that other traders put it there. The money you want to make belongs to other people who have no intention of giving it to you.

Trading means trying to rob other people while they are trying to rob you. It is a hard business. Winning is especially difficult because brokers and floor traders skim money from losers and winners alike.

Tim Slater compared trading to a medieval battle. A man used to go on a battlefield with his sword and try to kill his opponent, who was trying to kill him at the same time. The winner took the loser's weapons, his chattels, and his wife, and sold his children into slavery. Now we trade on the exchanges instead of doing battle in an open field. When you take money away from a man, it is not that different from drawing his blood. He may lose his house, his chattels, and his wife, and his children may suffer.

An optimistic friend of mine once snickered that there are plenty of poorly prepared people on the battlefield: "Ninety to ninety-five percent of the brokers don't know the first thing about research. They don't know what they're doing. We have the knowledge, and some poor people who do not have it are just giving the money away to charity." This theory sounds good, but it is wrong - there is no easy money in the market.

There are plenty of dumb sheep waiting to be fleeced or slaughtered. The sheep are easy - but if you want a piece of their meat, you've got to fight some very dangerous competitors. There are mean professionals: American gunslingers, English knights, German landsknechts, Japanese samurai, and other warriors, all going after the same hapless sheep. Trading means battling crowds of hostile people while paying for the privilege of entering the battle and leaving it, whether dead, wounded, or alive.

Inside Information

There is at least one group of people who consistently get information before other traders. Records show that corporate insiders consistently make profits in the stock market. Those records reflect legitimate trades that have been reported by insiders to the Securities and Exchange Commission. They represent the tip of the iceberg - but there is a great deal of illegitimate insider trading in the stock market.

People who trade on inside information are stealing money from the rest of us. The insider trials of the 1980s have landed some of the more notorious insiders in jail - Dennis Levine, Ivan Boesky, and others. For a while, hardly a week went by without an arrest, indictment, conviction or a consent decree: The Yuppy Five, Michael Milken, even a psychiatrist in Connecticut who traded after learning about a pending takeover from a patient.

The defendants of the 1980s insider trials were caught because they became greedy and careless - and ran into a federal prosecutor in New York with major political ambitions. The tip of the iceberg has been shaved down, but its bulk continues to float. Do not ask whose ship it will hit-it is your trading account.

Trying to reduce insider trading is like trying to get rid of rats on a farm: Pesticides keep them under control but do not root them out. A retired chief executive of a publicly traded firm explained to me that a smart man does not trade on inside information but gives it to his golfing buddies at a country club. Later they give him inside information on their companies, and both profit without being detected. The insider network is safe as long as its members follow the same code of conduct and do not become too greedy.

Insider trading is legal in the futures markets. Technical analysis helps you detect insider buying and selling. Charts reflect all trades by all market participants-even by the insiders. They leave their tracks on the charts just like everyone else- and it is your job as a technical analyst to follow them to the bank.

14. THE TRADING SCENE

Humans have traded since the dawn of history - it was safer to trade with your neighbors than to raid them. As society developed, money became the medium of exchange. Stock and commodity markets are among the hallmarks of an advanced society. One of the first economic developments in Eastern Europe following the collapse of communism was the establishment of stock and commodity exchanges.
It took Marco Polo, a medieval Italian traveler, 15 years to get from Italy to China. Now when a European trader wants to buy gold in Hong Kong, he can get his order filled in a minute.

Today, stock, futures, and options markets span the globe. In India alone, there are 14 stock exchanges. There are over 65 futures and options exchanges in the world. As Barbara Diamond and Mark Kollar write in their book, 24-Hour Trading, they make markets in nearly 400 contracts-from gold to greasy wool, from Australian All-Ordinaries Index to dried silk cocoons. All exchanges must meet three criteria, first developed in the agoras of ancient Greece and the medieval fairs of Western Europe: an established location, rules for grading merchandise, and defined contract terms.

Individual Traders

Private traders usually come to the market after a successful career in business or in the professions. An average private futures trader in the United States is a 50-year-old, married, college-educated man. Many futures traders own their own businesses, and many have postgraduate degrees. The two largest occupational groups among futures traders are farmers and engineers.

Most people trade for partly rational, partly irrational reasons. Rational reasons include the desire to earn a large return on capital. Irrational reasons include gambling and a search for excitement. Most traders are not aware of their irrational motives.

Learning to trade takes hard work, time, energy, and money. Few individuals rise to the level of professionals who can support themselves by trading. Professionals are extremely serious about what they do. They satisfy their irrational goals outside the markets, while amateurs act them out in the marketplace.

The major economic role of a trader is to support his broker - to help him pay his mortgage and keep his children in private schools. In addition, the role of a speculator is to help companies raise capital in the stock market and to assume a price risk in the commodities markets, allowing producers to focus on production. These lofty economic goals are far from a speculator's mind when he gives an order to his broker.

Institutional Traders

Institutions are responsible for a huge volume of trading. Their deep pockets give them several advantages. They pay low institutional commissions. They can afford to hire the best researchers, brokers, and traders. Some even strike back at floor traders who steal too much in slippage. The spate of arrests and trials of Chicago floor traders in 1990 and 1991 began when Archer Daniels Midland, a food processing firm, brought in the FBI.

A friend of mine who heads a trading desk at a bank bases some of his decisions on a service provided by a group of former CIA officers. They scan the media to detect early trends in society and send their reports to him. My trader friend culls some of his best ideas from these reports. The substantial annual fee for those experts is small potatoes for his firm compared with the millions of dollars it trades. Most private traders do not have such opportunities. It is easier for institutions to buy the best research.

An acquaintance who used to trade successfully for a Wall Street investment bank found himself in trouble when he quit to trade for himself. He discovered that a real-time quote system in his Park Avenue apartment in Manhattan did not give him news as fast as the squawk box on the trading floor of his old firm. Brokers from around the country used to call him with the latest ideas because they wanted his orders. "When you trade from your house, you are never the first to hear the news," he says.

Some large firms have intelligence networks that enable them to act before the public. One day, when oil futures rallied in response to a fire on a platform in the North Sea, I called a friend at an oil firm. The market was frantic, but he was relaxed-he had bought oil futures half an hour before they exploded. He had gotten a telex from an agent in the area of the fire well before the reports appeared on the newswire. Timely information is priceless, but only a large company can afford an intelligence network.

The firms that deal in both futures and cash markets have two advantages. They have true inside information, and they are exempt from speculative position limits (see Section 40). Recently, I visited an acquaintance at a multinational oil company. After passing through security that was tighter than at Kennedy International Airport, I walked through glass-enclosed corridors.

Clusters of men huddled around monitors trading oil products. When I asked my host whether his traders were hedging or speculating, he looked me straight in the eye and said, "Yes." 1 asked again and received the same answer. Companies crisscross the thin line between hedging and speculating based on inside information.

Employees of trading firms have a psychological advantage - they can be more relaxed because their own money is not at risk. Most individuals do not have the discipline to stop trading when they get on a losing streak, but institutions impose discipline on traders. A trader is given two limits - how much he may risk on a single trade and the maximum amount he may lose in a month. These limits work as stop-loss orders on a trader.

With all these advantages, how can an individual trader compete against institutions and win? First, many institutional trading departments are poorly run. Second, the Achilles heel of most institutions is that they often have to trade, while an individual trader is free to trade or stay out of the market.

Banks have to be active in the bond market and food processing companies have to be active in the grain market at almost any price. An individual trader is free to wait for the best trading opportunities.

Most private traders fritter away this advantage by overtrading. An individual who wants to succeed against the giants must develop patience and eliminate greed. Remember, your goal is to trade well, not to trade open.

Successful institutional traders receive raises and bonuses. Even a high bonus can feel puny to someone who earns many millions of dollars for his firm. Successful institutional traders often talk of quitting and going to trade for themselves.

Only a handful of them manage to make the transition. Most traders who leave institutions get caught up in the emotions of fear, greed, elation, and panic when they start risking their own money. They seldom do well trading for their own account - another sign that psychology is at the root of trading success or failure.

The Swordmakers

Medieval knights shopped for the sharpest swords, and modern traders shop for the best trading tools. The growing access to data, computers, and software creates a more level playing field for traders. Prices of hardware fall almost monthly and software keeps getting better. It is easy for even acomputer-illiterate trader to hire a consultant and set up a system (see Section 24).

A computer allows you to speed up your research and follow up on more leads. It is not a substitute for making trading decisions. A computer helps you analyze more markets in greater depth, but the ultimate responsibility for every trade rests with you.

There are three types of trading software: toolboxes, black boxes, and gray boxes. A toolbox allows you to display data, draw charts, plot indicators, and even test your trading system. Toolboxes for options traders include option valuation models. It is as easy to adapt a good toolbox to your needs as it is to adjust your car seat.

What goes inside a black box is secret. You feed it data, and it tells you when to buy and sell. It is like magic-a way to make money without thinking. Black boxes usually come with excellent historical track records. This is only natural because they were created to fit old data! Markets keep changing, and black boxes keep blowing up, but new generations of losers keep buying new black boxes.

Gray boxes straddle the fence between toolboxes and black boxes. These packages are usually put out by prominent market personalities. They disclose the general logic of their system and allow you to adjust some of their parameters.

Advisors

Advisory newsletters are colorful splashes on the trading scene. Freedom of the press allows anyone to put a typewriter on his kitchen table, buy a few stamps, and start sending out a financial advisory letter. Their "track records" are largely an exercise in futility because hardly anybody ever takes every bit of advice in any newsletter.

Some newsletters provide useful ideas and point readers in the direction of trading opportunities. A few offer educational value. Mostly, they sell outsiders an illusion of being an insider, of knowing what happens or is about to happen in the markets.

Newsletters are good entertainment. Your subscription rents you a penpal who sends amusing and interesting letters and never asks you to write back, except for a check at renewal time.

Services that rate newsletters are for-profit affairs run by small businessmen whose well-being depends on the well-being of the advisory industry. Rating services may occasionally tut-tut an advisor, but they dedicate most of their energy to loud cheerleading.

I used to write an advisory newsletter: worked hard, did not fudge results, and received good ratings. I saw from the inside a tremendous potential for fudging results. This is a well-kept secret of the advisory industry.

When I was getting into letter writing, one of the most prominent advisors told me that I should spend less time on research and more on marketing. The first principle of letter writing is: "If you have to make forecasts, make a lot of them." Whenever a forecast turns out right, double the volume of promotional mail.

Trading Contests

Trading contests are run by small firms or individuals. Contestants pay organizers to monitor their results and publicize the names of winners. Trading contests have two flaws -one mild, and another possibly criminal. This is a scandal waiting to be explored by investigative journalists.

All contests hide information about losers and tell you only about winners. Each dog has its day in the sun, and most losers have at least one good quarter. If you keep entering contests and taking wild chances, eventually you will have a winning quarter, reap the publicity, and attract money management clients.

Many advisors enter trading contests with a small stake, which they chalk off to marketing expense. If they get lucky they receive valuable publicity, while their losses are hidden. Nobody hears about a contestant who destroys his account. I know several traders who are so bad they could not trade candy with a child. They are chronic losers - but all of them appeared on the list of winners of a major contest, with great percentage gains. That publicity allowed them to raise money from the public- which they proceeded to lose. If trading contests disclosed the names and results of all participants, that would promptly kill the enterprise.

A more malignant flaw of trading contests is the financial collusion between some organizers and contestants. Many organizers have a direct financial incentive to rig the results and help their co-conspirators obtain publicity as winners. They use it to raise money from the public.

The proprietor of one of the contests told me that he was raising money for his star winner. How objective can a judge be if he has a business relationship with one of his contestants? It appeared that the amount he could raise depended on how well his "star" performed in his contest. That highly touted star promptly lost money put under his management.

The worst abuses can occur in contests run by brokerage firms. A firm can set up contest rules, attract participants, have them trade through the firm, judge them, publicize their results, and then go for the jugular- raising money from the public for winners to manage, thereby generating fees and commissions. It would be easy for such a firm to create a star. All it would have to do is open several accounts for the designated "winner." At the end of each day it could put the best trades into a contest account and the rest of the trades into other accounts, creating a great "track record." Trading contests can be an attractive tool for fleecing the public.

15. THE MARKET CROWD AND YOU

The market is a loosely organized crowd whose members bet that prices will rise or fall. Since each price represents the consensus of the crowd at the moment of transaction, all traders are in effect betting on the future mood of the crowd. That crowd keeps swinging from indifference to optimism or pessimism and from hope to fear. Most people do not follow their own trading plans because they let the crowd influence their feelings, thoughts, and actions.

Bulls and bears battle in the market, and the value of your investment sinks or soars, depending on the actions of total strangers. You cannot control the markets. You can only decide whether and when to enter or exit trades.

Most traders feel jittery when we enter a trade. Their judgment becomes clouded by emotions after they join the market crowd. These crowd-induced emotions make traders deviate from their trading plans and lose money.

Experts on Crowds

Charles Mackay, a Scottish barrister, wrote his classic book, Extraordinary Popular Delusions and the Madness of Crowds, in 1841. He described several mass manias, including the Tulip Mania in Holland in 1634 and the South Seas investment bubble in England in 1720.

The tulip craze began as a bull market in tulip bulbs. The long bull market convinced the prosperous Dutch that tulips would continue to appreciate. Many of them abandoned their businesses to grow tulips, trade them, or become tulip brokers. Banks accepted tulips as collateral and speculators profited. Finally, that mania collapsed in waves of panic selling, leaving many people destitute and the nation shocked. Mackay sighed, "Men go mad in crowds, and they come back to their senses slowly and one by one."

In 1897, Gustave LeBon, a French philosopher and politician, wrote The Crowd, one of the best books on mass psychology. A trader who reads it today can see his reflection in a century-old mirror.

LeBon wrote that when people gather in a crowd, "Whoever be the individuals that compose it, however like or unlike be their mode of life, their occupations, their character, or their intelligence, the fact that they have been transformed into a crowd puts them in possession of a sort of collective mind which makes them feel, think, and act in a manner quite different from that in which each individual of them would feel, think, and act were he in a state of isolation."

People change when they join crowds. They become more credulous and impulsive, anxiously search for a leader, and react to emotions instead of using their intellect. An individual who becomes involved in a group becomes less capable of thinking for himself.

The experiments of American social psychologists in the 1950s have proven that people think differently in groups than they do alone. For example, an individual can easily tell which of the two lines on a piece of paper is longer. He loses that ability when he is put into a group whose other members deliberately give wrong answers. Intelligent, college-educated people believe a group of strangers more than they believe their own eyes!

Group members believe others, and particularly group leaders, more than they believe themselves. Theodore Adorno and other sociologists showed in their two-volume study, The American Soldier, that the single best predictor of an individual's effectiveness in combat was his relationship with his sergeant. A soldier who trusts his leader will literally follow him to his death.A trader who believes he is following a trend may hold a losing position until his equity is wiped out.

Sigmund Freud explained that groups are held together by the loyalty of members to the leader. Our feelings toward group leaders stem from our childhood feelings toward our fathers- a mixture of trust, awe, fear, the desire for approval, and potential rebellion. When we join groups, our thinking on issues involving that group regresses to the level of a child. A leaderless group cannot hold itself together and falls apart. This explains buying and selling panics. When traders suddenly feel that the trend they have been following has abandoned them, they dump their positions in a panic.

Group members may catch a few trends, but they get killed when trends reverse. When you join a group, you act like a child following a parent. Markets do not care about your well-being. Successful traders are independent thinkers.

Why Join?

People have been joining crowds for safety since the beginning of time. If a group of hunters took on a saber-toothed tiger, most of them were likely to survive. A lone hunter had a slim chance of coming out alive from such an encounter. Loners got killed more often and left fewer offspring. Group members were more likely to survive, and the tendency to join groups appears to have been bred into humans.

Our society glorifies freedom and free will, but we carry many primitive impulses beneath the thin veneer of civilization. We want to join groups for safety and be led by strong leaders. The greater the uncertainty, the stronger our wish to join and to follow.

No saber-toothed tigers roam the canyons of Wall Street, but you probably fear for your financial survival. Your fear swells up because you cannot control changes in prices. The value of your position rises and falls because of buying and selling by total strangers. This uncertainty makes most traders look for a leader who will tell them what to do.

You may have rationally decided to go long or short, but the moment you put on a trade, the crowd starts sucking you in. You need to pay attention to several signs that indicate when you start turning into a sweaty crowd member instead of an intelligent trader.

You start losing your independence when you watch prices like a hawk and feel elated if they go your way or depressed if they go against you. You are in trouble when you start trusting gurus more than yourself and impulsively add to losing positions or reverse them. You lose your independence when you do not follow your own trading plan. When you notice what is happening, try to come back to your senses; if you cannot regain your composure, exit your trade.

Crowd Mentality

People become primitive and action-oriented when they join crowds. Crowds feel simple but strong emotions such as terror, elation, alarm, and joy. Crowds swing from fear to glee, from panic to mirth. A scientist can be cool and rational in his lab but make harebrained trades after being swept up in the mass hysteria of the market. A group can suck you in, whether you trade from a crowded brokerage office or from a remote mountaintop. When you let others influence your trading decisions, you lose your chance of success.

Group loyalty is essential for the survival of a military unit. Joining a union can help you keep a job even if your performance is not very good. But no group can protect you in the market.

The crowd is bigger and stronger than you. No matter how smart you are, you cannot argue with the crowd. You have only one choice- to join the crowd or to act independently.

Many traders are puzzled why markets always seem to reverse immediately after they dump their losing position. This happens because crowd members are gripped by the same fear-and everybody dumps at the same time. Once the fit of selling has ended, the market has nowhere to go but up. Optimism returns to the marketplace, and the crowd feels greedy and goes on a new buying binge.

Crowds are primitive, and your trading strategies should be simple. You do not have to be a rocket scientist to design a winning trading method. If the trade goes against you-cut your losses and run. It never pays to argue with the crowd-simply use your judgment to decide when to join and when to leave.

Your human nature prepares you to give up your independence under stress. When you put on a trade, you feel the desire to imitate others and overlook objective trading signals. This is why you need to develop and follow trading systems and money management rules. They represent your rational individual decisions, made before you enter a trade and become a crowd member.

Who Leads?

You may feel intense joy when prices move in your favor. You may feel angry, depressed, and fearful when prices go against you, and you may anxiously wait to see what the market will do to you next. Traders join crowds when they feel stressed or threatened. Battered by emotions, they lose their independence and begin imitating other group members, especially the group leader.

When children feel frightened, they want to be told what to do and look up to their parents. They transfer that attitude to teachers, doctors, ministers, bosses, and assorted experts. Traders turn to gums, trading system vendors, newspaper columnists, and other market leaders. But, as Tony Plummer brilliantly pointed out in his book, Forecasting Financial Markets, the main leader of the market is price.

Price is the leader of the market crowd. Traders all over the world follow the market's upticks and downticks. Price seems to say to traders, "Follow me, and I will show you the way to riches." Most traders consider themselves independent. Few of us realize how strongly we focus on the behavior of our group leader.

A trend that goes in your favor symbolizes a strong, bountiful parent calling you to share a meal or risk being left out. A trend that goes against you symbolizes an angry, punishing parent. When you are gripped by these feelings, it is easy to overlook objective signals that tell you to exit. You may feel defiant, or bargain, or beg forgiveness-while avoiding the rational act of accepting your loss and getting out of a losing position.

Independence

You need to base your trades on a carefully prepared trading plan and not jump in response to price changes. It pays to write down your plan. You need to know exactly under what conditions you will enter and exit a trade. Do not make decisions on the spur of the moment, when you are vulnerable to being sucked into the crowd.

You can succeed in trading only when you think and act as an individual. The weakest part of any trading system is the trader himself. Traders fail when they trade without a plan or deviate from their plans. Plans are created by reasoning individuals. Impulsive trades are made by sweaty group members.

You have to observe yourself and notice changes in your mental state as you trade. Write down your reasons for entering a trade and the rules for getting out of it, including money management rules. You must not change your plan while you have an open position.

Sirens were sea creatures of Greek myths who sang so beautifully that sailors jumped overboard and drowned. When Odysseus wanted to hear the Sirens' songs, he ordered his men to tie him to the mast and to put wax in their own ears. Odysseus heard the Sirens' song but survived because he could not jump. You ensure your survival as a trader when on a clear day you tie yourself to the mast of a trading plan and money management rules.

16. PSYCHOLOGY OF TRENDS

Each price is the momentary consensus of value of all market participants. It shows their latest vote on the value of a trading vehicle. Any trader can "put in his two cents' worth" by giving an order to buy or to sell, or by refusing to trade at the current level.

Each bar on a chart reflects the battle between bulls and bears. When bulls feel strongly bullish, they buy more eagerly and push markets up. When bears feel strongly bearish, they sell more actively and push markets down.

Each price reflects action or lack of action by all traders in the market. Charts are a window into mass psychology. When you analyze charts, you analyze the behavior of traders. Technical indicators help make this analysis more objective.

Technical analysis is applied social psychology. It aims to recognize trends and changes in crowd behavior in order to make intelligent trading decisions.

Strong Feelings

Ask most traders why prices went up, and you are likely to get a stock answer-more buyers than sellers. This is not true. The number of trading instruments, such as stocks or futures, bought and sold in any market is always equal.

If you want to buy a contract of Swiss Francs, someone has to sell it to you. If you want to sell short a contract of the S&P 500, someone has to buy it from you. The number of stocks bought and sold is equal in the stock market. Furthermore, the number of long and short positions in the futures markets is always equal. Prices move up or down because of changes in the intensity of greed and fear among buyers or sellers.

When the trend is up, bulls feel optimistic and do not mind paying a little extra. They buy high because they expect prices to rise even higher. Bears feel tense in an uptrend, and they agree to sell only at a higher price. When greedy and optimistic bulls meet fearful and defensive bears, the market rallies. The stronger their feelings, the sharper the rally. The rally ends only when many bulls lose their enthusiasm.

When prices slide, bears feel optimistic and do not quibble about selling short at lower prices. Bulls are fearful and agree to buy only at a discount. As long as bears feel like winners, they continue to sell at lower prices, and the downtrend continues. It ends when bears start feeling cautious and refuse to sell at lower prices.

Rallies and Declines

Few traders act as purely rational human beings. There is a great deal of emotional activity in the markets. Most market participants act on the principle of "monkey see, monkey do." The waves of fear and greed sweep up bulls and bears.

Markets rise because of greed among buyers and fear among short sellers. Bulls normally like to buy on the cheap. When they turn very bullish, they become more concerned with not missing the rally than with getting a cheap price. A rally continues as long as bulls are greedy enough to meet sellers' demands.

The sharpness of a rally depends on how traders feel. If buyers feel just a little stronger than sellers, the market rises slowly. When they feel much stronger than sellers, the market rises fast. It is the job of a technical analyst to find when buyers are strong and when they start running out of steam.

Short sellers feel trapped by rising markets, as their profits melt and turn into losses. When short sellers rush to cover, a rally becomes nearly vertical. Fear is a stronger emotion than greed, and rallies driven by short covering are especially sharp.

Markets fall because of greed among bears and fear among bulls. Normally bears prefer to sell short on rallies, but if they expect to make a lot of money on a decline, they don't mind shorting on the way down. Fearful buyers agree to buy only below the market. As long as short sellers are willing to meet those demands and sell at a bid, the decline continues.

As bulls' profits melt and turn into losses, they panic and sell at almost any price. They are so eager to get out that they hit the bids under the market. Markets can fall very fast when hit by panic selling.

Trend Leaders

Loyalty is the glue that holds groups together. Freud showed that group members relate to their leader the way children relate to a father. Group members expect leaders to inspire and reward them when they are good but to punish them when they are bad.

Who leads market trends? When individuals try to control a market, they usually end up badly. For example, the bull market in silver in the 1980s was led by the Hunt brothers of Texas and their Arab associates. The Hunts ended up in a bankruptcy court. They had no money left even for a limousine and had to ride the subway to the courthouse. Market gurus sometimes lead trends, but they never last beyond one market cycle (see Section 6).

Tony Plummer, a British trader, has presented a revolutionary idea in his book, Forecasting Financial Markets - The Truth Behind Technical Analysis. He showed that price itself functions as the leader of the market crowd! Most traders focus their attention on price.

Winners feel rewarded when price moves in their favor, and losers feel punished when price moves against them. Crowd members remain blissfilly unaware that when they focus on price they create their own leader. Traders who feel mesmerized by price swings create their own idols.

When the trend is up, bulls feel rewarded by a bountiful parent. The longer an uptrend lasts, the more confident they feel. When a child's behavior is rewarded, he continues to do what he did. When bulls make money, they add to long positions and new bulls enter the market. Bears feel they are being punished for selling short. Many of tbem cover shorts, go long, and join the bulls.

Buying by happy bulls and covering by fearful bears pushes uptrends higher. Buyers feel rewarded while sellers feel punished. Both feel emotionally involved, but few traders realize that they are creating the uptrend, creating their own leader.

Eventually a price shock occurs-a major sale hits the market, and there are not enough buyers to absorb it. The uptrend takes a dive. Bulls feel mistreated, like children whose father hit them with a strap during a meal, but bears feel encouraged.

A price shock plants the seeds of an uptrend's reversal. Even if the market recovers and reaches a new high, bulls feel more skittish and bears become bolder. This lack of cohesion in the dominant group and optimism among its opponents makes the uptrend ready to reverse. Several technical indicators identify tops by tracing a pattern called bearish divergence (see Section 28). It occurs when prices reach a new high but the indicator reaches a lower high than it did on a previous rally. Bearish divergences mark the best shorting opportunities.

When the trend is down, bears feel like good children, praised and rewarded for being smart. They feel increasingly confident, add to their positions, and the downtrend continues. New bears come into the market. Most people admire winners, and the financial media keep interviewing bears in bear markets.

Bulls lose money in downtrends, and that makes them feel bad. Bulls dump their positions, and many switch sides to join bears. Their selling pushes markets lower.

After a while, bears grow confident and bulls feel demoralized. Suddenly, a price shock occurs. A cluster of buy orders soaks up all available sell orders and lifts the market. Now bears feel like children whose father has lashed out at them in the midst of a happy meal.

A price shock plants the seeds of a downtrend's eventual reversal because bears become more fearful and bulls grow bolder. When a child begins to doubt that Santa Claus exists, he seldom believes in Santa again. Even if bears recover and prices fall to a new low, several technical indicators identify their weakness by tracing a pattern called a bullish divergence. It occurs when prices fall to a new low but an indicator traces a more shallow bottom than during the previous decline. Bullish divergences identify the best buying opportunities.

Social Psychology

An individual has a free will and his behavior is hard to predict. Group behavior is more primitive and easier to follow. When you analyze markets, you analyze group behavior. You need to identify the direction in which groups run and their changes.

Groups suck us in and cloud our judgment. The problem for most analysts is that they get caught in the mentality of the groups they analyze.

The longer a rally continues, the more technicians get caught up in bullish sentiment, ignore the danger signs, and miss the reversal. The longer a decline goes on, the more technicians get caught up in bearish gloom and ignore bullish signs. This is why it helps to have a written plan for analyzing the markets. We have to decide in advance what indicators we will watch and how we will interpret them.

Floor traders use several tools for tracking the quality and intensity of a crowd's feelings. They watch the crowd's ability to break through recent support and resistance levels. They keep an eye on the flow of "paper" - customer orders that come to the floor in response to price changes. Floor traders listen to the changes in pitch and volume of the roar on the exchange floor.

If you trade away from the floor, you need other tools for analyzing crowd behavior. Your charts and indicators reflect mass psychology in action. A technical analyst is an applied social psychologist, often armed with a computer.

17. MANAGING VERSUS FORECASTING

I once ran into a very fat surgeon at a seminar. He told me that he had lost a quarter of a million dollars in three years trading stocks and options. When I asked him how he made his trading decisions, he sheepishly pointed to his ample gut. He gambled on hunches and used his professional income to support his habit. There are two alternatives to "gut feel": One is fundamental analysis; the other is technical analysis.

Major bull and bear markets result from fundamental changes in supply and demand. Fundamental analysts follow crop reports, study the actions, of the Federal Reserve, track industry utilization rates, and so on. Even if you know those factors, you can lose money trading if you are out of touch with intermediate and short-term trends. They depend on the crowd's emotions.

Technical analysts believe that prices reflect everything known about the market, including all fundamental factors. Each price represents the consensus of value of all market participants - large commercial interests and small speculators, fundamental researchers, technicians, and gamblers.

Technical analysis is a study of mass psychology. It is partly a science and partly an art. Technicians use many scientific methods, including mathematical concepts of game theory, probabilities, and so on. Many technicians use computers to track sophisticated indicators.

Technical analysis is also an art. The bars on a chart coalesce into patterns and formations. When prices and indicators move, they produce a sense of flow and rhythm, a feeling of tension and beauty that helps you sense what is happening and how to trade.

Individual behavior is complex, diverse, and difficult to predict. Group behavior is primitive. Technicians study the behavior patterns of market crowds. They trade when they recognize a pattern that preceded past market moves.

Poll-Taking

Political poll-taking is a good model of technical analysis. Technicians and polltakers try to read the mass mind. Polltakers do it for political gain, technicians for financial gain. Politicians want to know their chances of being elected or re-elected. They make promises to constituents and then ask polltakers about their odds of winning.

Polltakers use scientific methods: statistics, sampling procedures, and so on. They also need a flair for interviewing and phrasing questions; they have to be plugged into the emotional undercurrents of their party. Poll-taking is a combination of science and art. If a polltaker says he is a scientist, ask him why every major political polltaker in the United States is affiliated with either the Democratic or Republican party. True science knows no party.

A market technician must rise above party affiliation. Be neither a bull nor a bear, but only seek the truth. A biased bull looks at a chart and says, "Where can I buy?" A biased bear looks at the same chart and tries to find where he can go short. A top-flight analyst is free of bullish or bearish bias.

There is a trick to help you detect your bias. If you want to buy, turn your chart upside down and see whether it looks like a sell. If it still looks like a buy after you flip it, then you have to work on getting a bullish bias out of your system. If both charts look like a sell, then you have to work on purging a bearish bias.

A Crystal Ball

Most traders take price swings personally. They feel very proud when they make money and love to talk about their profits. When a trade goes against them they feel like punished children and try to keep their losses secret. You can read traders' emotions on their faces.

Many traders believe that the aim of a market analyst is to forecast future prices. The amateurs in most fields ask for forecasts, while professionals simply manage information and make decisions based on probabilities. Take medicine, for example. A patient is brought to an emergency room with a knife sticking out of his chest-and the anxious family members have only two questions: "Will he survive?" and "when can he go home?" They ask the doctor for a forecast.

But the doctor is not forecasting- he is taking care of problems as they emerge. His first job is to prevent the patient from dying from shock, and so he gives him pain-killers and starts an intravenous drip to replace lost blood. Then he removes the knife and sutures damaged organs. After that, he has to watch against infection. He monitors the trend of a patient's health and takes measures to prevent complications. He is managing- not forecasting. When a family begs for a forecast, he may give it to them, but its practical value is low.

To make money trading, you do not need to forecast the future. You have to extract information from the market and find out whether bulls or bears are in control. You need to measure the strength of the dominant market group and decide how likely the current trend is to continue. You need to practice conservative money management aimed at long-term survival and profit accumulation. You must observe how your mind works and avoid slipping into greed or fear. A trader who does all of this will succeed more than any forecaster.

Read the Market, Manage Yourself

A tremendous volume of information pours out of the markets during trading hours. Changes in prices tell us about the battles of bulls and bears. Your job is to analyze this information and bet on the dominant market group.

Dramatic forecasts are a marketing gimmick. People who sell advisory services or raise money know that good calls attract paying customers, while bad calls are quickly forgotten. My phone rang while I was writing this chapter. One of the famous gurus, currently down on his luck, told me that he identified a "once-in-a-lifetime buying opportunity" in a certain agricultural market. He asked me to raise money for him and promised to multiply it a hundredfold in six months! I do not know how many fools he hooked, but dramatic forecasts have always been good for fleecing the public.

Use your common sense when you analyze markets. When some new development puzzles you, compare it to life outside the markets. For example, indicators may give you buy signals in two markets. Should you buy the market that declined a lot before the buy signal or the one that declined a little? Compare this to what happens to a man after a fall. If he falls down a flight of stairs, he may dust himself off and run up again. But if he falls out of a third story window, he's not going to run anytime soon; he needs time to recover. Prices seldom rally very hard immediately after a bad decline.

Successful trading stands on three pillars. You need to analyze the balance of power between bulls and bears. You need to practice good money management. You need personal discipline to follow your trading plan and avoid getting high in the markets.

 

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